When we exit by the grand door, our training, degree (in user interaction, customer interaction, design) we are a newly minted professional full of dreams of being the next knight defending the user’s needs.


Soon as we enter the consultancy environment and have to deal with two realities:

Having a broad work experience (from a programmer, architect to UX professional), it’s with some curiosity I started to notice the notion of Design ops.

Photo by CDC on Unsplash

The NN Group (1) defines it as:

“DesignOps is a collective term for addressing challenges such as:

  • finding and hiring…

Last time we focused on understanding and creating a definition for lean UX by looking from what disciplines it was bourne from and what answers it provides.

Now I was to explore the mindset of a Lean UX practitioner, so I want to explore the principles we all follow on…

“The greatest challenge to any thinker is stating the problem in a way that will allow a solution.” — Bertrand Russell.

Storytellers would say that the villain is the critical part that makes it possible to find a hero. …

Miguel Pinto

Customer Experience Design, Novabase

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